Five Outstanding Ways of Developing an Efficient OC&C Case Study
The world is run by big corporate companies that provide a variety of payment services to huge populations across the globe. Banking, transport, industries, and other commercial entities are among the sectors that dominate the financial power surveys. The services you get from such institutions are not free. More often than not, there are certain charges that you could end up paying to maintain the services or accounts that you may have with specific companies. This charge is commonly known as 'other charges and credits' (OC&C), and it applies during a billing cycle.
As a company that offers services, you need to conduct oc&c case studies regularly to determine what your customers think or feel about a specific product or service and the charges that apply to it. You can then use the findings as testimonials to attract others. But, how can you effectively do it to inform potential clients of the benefits of what your company offers?
Who is Your Ideal Customer?
Oc&c case studies are efficient on people with whom your clientele will relate. It means that you cannot interview anyone and everyone. Carefully chose your target audience. The best way to go about it is by focusing on loyal customers who have given positive reviews before. Also, make sure you have a good business relationship with the interviewee-Someone who will genuinely recommend your products or services to others. They should have a strong understanding of the charges or credit options available in the business.
Choose a Perfect Story
Your narrative should be captivating. Tell it from the start to the end. Ask yourself questions that may make the audience to find a reason to use your services despite the charges and credit that apply. Why did you set the chargeable fees? What is the incentive for customers? Who is the customer that uses your services, and what do they do? Are they also in business?
Use a Simple Format
Most people hate reading. If your oc&c case study outlines a not so easy-to-follow format, you may not achieve the intended results. Keep it as simple as possible with practical pointers that will make the customer understand the case study faster.
What have you found out that customers love about the oc&c? Humans are visual learners. Use attractive graphs, images, infographics, and links to videos, if necessary. You can include a simple call to action that prompts the audience.
Advertise the Oc&c Case Study
Once you have the perfect case study, the work doesn't end there. You must put it out where potential clients can access it easily. Use social media platforms and add links that can redirect a customer to the company website for more information about the products and services on offer.
Oc&c case studies may not be as exciting as other marketing techniques, but they are very productive if you do them well. Businesses are unique. You may have similar products but how you pitch yours to the customers make a difference. The case study should convince clients that you offer the real deal.